If you have built a business website or have established a web content strategy for your blog, social media can be a powerful tool to ensure that you expose your content to new readers and use your content to win over potential clients. But many website owners aren't getting everything they can out of viral content shares because they aren't playing an active role in how their content is presented when someone tweets a link to their website or shares a blog post on Facebook.

The good news is that it is easy to add social meta tags to your website, and doing so allows you to have a lot of control over how your content appears when it's shared on social media. This can help to increase the engagement your content receives when it is shared. It's easy to take advantage of these meta tags, and even site owners with no coding experience can do so.

​In this article I'll walk you through how to add custom Meta OG tags and Twitter Card Meta Tags to your website with examples of how your content will appear with and without these additions (this will help to demonstrate what kind of impact they can have.

If you've built a website, one of the best ways to ensure that it is easily crawled and indexed by Google and other search engines is to create a custom XML sitemap. An XML sitemap file is basically a list of your website's URLs, formatted in a way which is easily crawled and understood by search engines and other spiders crawling your site. Once your sitemap is created you can reference the file's location in your robots.txt file and submit it in Google Search Console to ensure that it's accessible to search engines.

There are numerous tools which you can  use to create a custom XML sitemap file, and if you wanted to you could even write one yourself, but in today's article I'm going to walk through how to create an XML sitemap using Screaming Frog's SEO tool - in my opinion one of the best budget SEO Tools for any individual or agency to invest in.

While SEOs all get excited about identifying new keywords and pushing into untapped organic search real estate, one mistake many SEO professionals make is skipping the basics like ensuring that they have pages optimized to rank at the top of the SERPs for longtail brand keywords.

While your homepage probably ranks relatively easily for your brand name, and you may have a nice knowledge graph and expansive list of sitelinks to occupy a lot of organic search real estate for your brand name, there are probably some profitable brand search queries which (if ignored) could be costing your business money and hurting your conversion rate.

Here’s my checklist of a few common brand keyword groups you should be targeting via SEO to boost conversion rate and manage your brand’s reputation on Google.