Google Analytics Site Search: Tracking User Queries
One of the simplest and most powerful ways to improve your website's user experience and to generate new content ideas is to leverage Google Analytics internal site search tracking. If you have a search box on your website, and allow users to search your site for content that they're having trouble finding, you have access to a lot of data about what questions your site's visitors are asking, and what content they aren't able to find.
It's simple to set up site search in Google Analytics, so that these queries are recorded and preserved. This can help you:
It's simple to set up site search in Google Analytics, so that these queries are recorded and preserved. This can help you:
- Identify content on your website that isn't fully answering your visitor's questions
- Identify issues with your site navigation that's preventing users from finding what they need
- Identify content gaps and opportunities which you can fill with new pages and articles
- Generate a new data-set to understand your site's visitors better and create advanced marketing funnels and user segments