Google Analytics Internal Site Search

10/14/2017

Google Analytics Site Search: Tracking User Queries

One of the simplest and most powerful ways to improve your website's user experience and to generate new content ideas is to leverage Google Analytics internal site search tracking. If you have a search box on your website, and allow users to search your site for content that they're having trouble finding, you have access to a lot of data about what questions your site's visitors are asking, and what content they aren't able to find.

It's simple to set up site search in Google Analytics, so that these queries are recorded and preserved. This can help you:

Identify content on your website that isn't fully answering your visitor's questions
Identify issues with your site navigation that's preventing users from finding what they need
Identify content gaps and opportunities which you can fill with new pages and articles
Generate a new data-set to understand your site's visitors better and create advanced marketing funnels and user segments

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Google Analytics External Link Tracking

10/8/2017

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Outbound & External Link Tracking with Google Analytics

If you have a website, you probably use Google Analytics to keep track of, well, just about everything.

And while the default set-up of Google Analytics does a good job of tracking where your site traffic is coming from, and how users move around your website, one thing that isn't tracked out-of-the box is events, or interactions by your users.

Knowing how your site's visitors are interacting with your content allows you to gain a lot of insight about what's working (and what isn't). The more you know, the more you can do to improve the performance of your website.

One of the first types of event tracking you should set up (especially if you do any affiliate marketing), is external link tracking in Google Analytics. It's easy to do, and there are several approaches you can take to effectively track external link clicks by your website users.

In this article I'll provide an overview, and guide, for 3 ways to set up event tracking for external links in Google Analytics. Hopefully one of the approaches outlined here is the right fit for you!

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11 SEO Interview Questions

12/22/2016

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SEO Interview Questions for Managers & SEO Employees

11 SEO Interview Questions: Hire the Best Candidate

I worked as the SEO manager at an international car rental company, and during my time there we interviewed and hired multiple SEO team members, including the global marketing director who would ultimately be my boss.

Along the way I discovered that one of the toughest jobs for my Chief Marketing Officer was to interview candidates and successfully evaluate their qualifications for a role working as an SEO manager or team member.

Many marketing executives I’ve worked with are generalists – talented individuals who have an MBA and a wonderful grasp of big-picture objectives and business principles, but for whom the technical skillset required for their team to function effectively may fall outside their wheelhouse.

If this sounds like you and you’re struggling to come up with effective SEO interview questions, this post can help. Don’t leave it to chance and risk hiring an unqualified SEO manager or strategist whose mistakes could set your company back months or even years.